At ELR we strive to make every BODY feel good! Challenging stereotypes, unrealistic beauty standards and poorly fitted clothing. In our community it's about enhancing not hiding your figure, with versatile, high-quality clothing that elevates your confidence while still enjoying comfort.

Redefining luxury wardrobe basics at an affordable price, our British designed collections are meticulously created from your feedback and constant ‘everyday bodies’ fit reviews to create the ultimate feel-good wardrobe essentials. Founded in 2021 by husband and wife, Emily Lucy Rajch & Anthony Timms.

Things might look a little different around here since your last visit...

Over the past year, we’ve been working behind the scenes to reimagine the brand, elevate our products, and deliver an even better experience—all while staying true to the core message that inspired ELR Style in 2021: made to make you feel good.