Things might look a little different around here since your last visit...

Over the past year, we’ve been working behind the scenes to reimagine the brand, elevate our products, and deliver an even better experience—all while staying true to the core message that inspired ELR Style in 2021: made to make you feel good.

Introducing RELR.


While our look may have changed, we’re still the same brand you know and love. We remain committed to challenging sizing stigmas whilst always offering premium-quality, timeless investment pieces you’ll keep reaching for - designed to fit your body, not the other way around. Our mission is to empower you and other women to unleash your most confident self.

From concept and design, all the way to production, you have always been at the heart of what we do. Every piece is fitted and tested on UK size 12 bodies and above, with a focus on comfort, practicality, and style that effortlessly adapts to whatever life throws your way.

Because getting dressed and feeling good should be the easiest part of your day